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Our Approach

Do you know your why?

The purpose, cause, or belief that inspires you to do what you do. Do you now why you or your organization exist?

Here is our why

We believe that all the people and organisations in the world has a purpose in life, but only a lucky few actually find what their reason to exist is. In B4mind, we know that, as people and organisations become more powerful brands, they can achieve their existence purpose easier. We are here to become the creators of the brands that will carry Turkey on the road to success in the global arena we focus on your philosophy more than what you offer as a product or service. We know that your dreams will distinguish you from your competitors and thus, we base everything on your philosophy by our inside-out approach.

How we do

Idea

Sketch

Build

Launch

What we do

Branding


We passionate about building a brand people love. True results are based on our clients’ reality. Brand Purpose & sustainability A brand expresses itself through its purpose to exist. That purpose creates a link between institutions and the communities, and has an impact on the environmental and financial aspects of our lives. People in modern age expect institutions to utilize their resources and capabilities for the common good. Many examples show us that in return, these institutions get supported by those communities. If your institution culture and your brands intention are a whole, your brand can be persistent.
  • Brand Purpose & Sustainability
    • A brand expresses itself through its purpose to exist. That purpose creates a link between institutions and the communities, and has an impact on the environmental and financial aspects of our lives. People in modern age expect institutions to utilize their resources and capabilities for the common good. Many examples show us that in return, these institutions get supported by those communities. If your institution culture and your brands intention are a whole, your brand can be persistent.
  • Brand Strategy & Positioning
    • Your brand is the culmination of how your customers perceive you. Therefore, how you make your customer’s feel is more important than what you offer in the first place. You can create your brand value by using strategies that suit your brand’s purpose. Your brand strategies determine how, when and to whom you should provide your services. Do you want us to create your brand’s digital marketing strategies using scientific methods?
  • Brand Experience
    • The feedback you get from your customers creates your brand’s value. When the customers meet a brand for the first time, their initial experience is very important. Independently from what the brand tells, the customers’ experience will determine how they will view your brand. However, such brand ambition requires something more: coherent & consciously designed brand experience. The brand should manage its conversations with all-important audiences on several touch points. Therefore, we will propose wider approach to brand story interpretation in real life manifestations.
  • Personal Brand
    • Do you want to have an impact on more people’s lives? Do you want to be an inspiration for other people? Do you want people to share your dreams? If your answer to these questions is ‘’yes’’, you need to become a brand. There’s a huge difference between being a brand and being famous. We help people who work individually such as artists, singers, advisors and instructors to become brands. Personal branding is not just a single statement or a clever quip but a multilayered, congruent story told across multiple channels, both online and off. The power is in knowing how to tell the story.
  • Naming & Verbal Branding
    • A great name is good start. It helps you stand out better and be remembered. Small companies with out the huge marketing budgets would do well to invest in getting great names for their companies and brands. Our process is simple and typically involves some research on the company, the industry in general and then we brain storm to come up with inventive, experimental, evocative and general names. We try and keep the names unique.


Web Development


What we can offer is not only creating a website but also transferring your brand identity into digital media. Designing a website is not only a technical process these days. We design your website based on our knowledge of human psychology, internet usage habits and current trends.

Corporate Identity Design


Designing a corporate identity is much more than a logo or a business card.

Your corporate identity is your brand’s projection, the link between you and your customers, the difference between you and your competitors as well as the way you express yourself in the world. A corporate identity that is an inspiration to your customers is very important for your success. In B4mind, when we create your corporate identity, we take into account not only the design but also the psychology of colors, current sector trends and your competitors.

Digital & Social Media Communication


The basic principles of communication have remained the same for ages. Only the ways and tools of communication have changed. People first communicate with each other, and then they choose to love, to trust or not to do so. In our times, these processes usually take place on the Internet. People reach you through the Internet, they interact with you, and then they decide whether to love you, trust you, or not. As B4mind, we not only manage your social media accounts, but also grow the communication between you and your customers. The outcome is an excellent digital experience for them. With our background in psychology, we are able to create an amazing link between you and your customers.

Online Marketing & Advertising


We believe that the basics of marketing haven’t changed for ages. The only things that have changed are the ways and the tools of marketing. The trade routes that once lied on the ground, now continue to exist between computers or smartphones.

As B4mind we make psychological and sociological basics meet today’s technology, and by that, we organize (marketing?) campaigns that inspire people.

Advertising on the Internet can be an important part of your marketing strategy, which allows you to drive traffic to your website. Research shows that advertising online works well with other forms of advertising, giving your brand or product a significant uplift in exposure. Unlike some of traditional advertising methods, online advertising can deliver visitors immediately — through a simple click on your ad — and provides measurable results.

Mobile Apps Developing


With our application development team, we design user-friendly mobile solutions that can offer you more than you needs. More than 20 countries around the world are using our applications and that figure is constantly rising.

Do you know why you need to build your own mobile app?

• Height of 327 Empire State Buildings = Number of Android phones sold per day. (Source: mobilestatistics.com)

• By the end of 2013, there are more mobile devices on the planet than people. (Source: Cisco, 2013)

• 27% of companies worldwide planned to implement location-based marketing in 2013. (Source: Econsultancy, 2013)
  • See More
    • • Within five years, half of today’s smartphone users will be using mobile wallets as their preferred payments method. (Source: Carlisle & Gallagher Consulting Group, 2012)

      • Of the 70 percent of shoppers who used a mobile phone while in a retail store during the holidays, 62 percent accessed that store’s site or app and only 37 percent of respondents accessed a competitor’s site or app. (Source: ForeSee, 2013)

      • Time spent with mobile apps starting to challenge television: consumers are spending 127 minutes per day in mobile apps–up 35 percent from 94 minutes a day in the same time last year–and spend 168 minutes watching television per day. (Source: Flurry, 2012)

      • Consumers spent six times as much time in retailers’ apps in December compared to a year earlier. (Source: Flurry, 2013)
      • 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)
Please let us know if you’d like to get all statistics.

Neuromarketing


Maximizing your brand potential, predicting purchase behavior and unlocking decision-making. Neuromarketing explains a consumer’s buying decision in a scientific way. Most people can not explain the reasons behind their choices, because the answer is usually hidden in the subconscious. The researches about neuromarketing show the subconscious factors that trigger the decisions for purchase. For companies that are willing to step out of the classic marketing methods and make a change, Neuromarketing is a directive. Stop wasting money on trying to guess what messages will attract your next big prospect. Traditional research methods will not help you find what it is that triggers the decisions in the human brain. You need a scientific approach to capture insights, which predict why and when your customers choose to buy your product or service. We believe that you can not create an effective message without first unveiling your customers’ (customers’ what..?) Some of our tools for tapping into the 'Pleasure Center' of Consumers
  • fMRI: Functional magnetic resonance imaging
    • fMRI: Functional magnetic resonance imaging or functional MRI (fMRI) is a functional neuroimaging procedure using MRI technology that measures brain activity by detecting associated changes in blood flow. This technique relies on the fact that cerebral blood flow and neuronal activation are coupled. When a ceratin area of the brain is in use, blood flow to that region also increases.
  • SST: Steady State Topography
    • SST: Steady State Topography (abbreviated SST) is a methodology for observing and measuring human brain activity. We use SST to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including (heart rate and respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is involved in the process.
  • EEG: Electroencephalography
    • EEG: Electroencephalography (EEG) is the recording of electrical activity along the scalp. EEG measures voltage fluctuations resulting from ionic current flows within the neurons of the brain.
  • Eye Tracking
    • Eye Tracking is the one of the most widely used methods of neuromarketing research techniques. During testing with this method, pupils of participants are monitored with different methods. Compared to methods called EEG, FMRI which are being used while testing website usability, shelf designs at shopping centers and advertisements; Eye Tracking has a lower cost and easier application. Eye Tracking offers important findings like the first point participants look at, fields they focus and the time they look at those fields during the test period.
  • Skin Conductance Response
    • The skin conductance response, also known as the electro dermal response (and in older terminology as "galvanic skin response"), is the phenomenon that the skin momentarily becomes a better conductor of electricity when either external or internal stimuli occur that are also physiologically arousing. Most people cannot mentally control their skin conductance response in any kind of a rapid and fine-tuned way. The response can take seconds to arise and longer to decay.

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

Focus Groups / Workshops


Employees are the ones who call your brand into being. There is no such company with a culture that is separate from its employees’ cultures. In B4mind we believe that the right brand strategies arise from the companie’s culture. Counseling companies like us can’t tell institutions what they should do by only observing. Such approach is not realistic and it would not be successful. Therefore, we organize workshops during brand and re-branding processes. We offer to operate and improve what you already have in your constitution.

A focus group is a form of qualitative research in which a group of people is asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

By this work, we collect data on participants’ perceptions, mental scheme, emotions and motivations. The aim of this work is digging deeper into the information. Focus Groups are the most effective methods before launching a new product, assigning different marketing strategies about existing products or during innovation works. In B4mind, we lead you through this process and carry you through in its fastest and most affordable way with our experienced psychologist, sociologist and consultant crewmembers.
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